Are You Taking Advantage of Local Directories?

— Written By Kerry Jones
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Hopefully the month of December is a time for you to play a bit of “catch-up” on some of the tasks that you don’t have time for during the planting and harvest season. At least one of those tasks is something that should benefit you year-round in terms of marketing your farm or agri-business. Which task am I referring to? Making sure that you are listed in all possible local directories for local foods.

This should be a no-brainer. Why? Because it’s a marketing strategy that requires very little effort on your part. And because in our “is-there-an-app-for-that” society, the ability to quickly be able to pull up your local farm, farm stand, or agri-tourism location on one’s phone or tablet can make all the difference for your bottom line.

In Polk and the surrounding counties, you want to be sure that you have listed yourself with each of the following:

Of course, there may be some other niche-specific directories you need to touch base with as well, depending on what you make, sell, or offer. And it’s also not a bad idea to contact publications like Bold Life, Life in Our Foothills, and GoUpstate to see if they have upcoming features or issues about local farms, where you could gain a listing as well.

When the weather is cold enough to force you inside, don’t waste that time. Make the most of it by making sure you are on the lists that the local public are searching day after day.